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Post by account_disabled on Feb 22, 2024 5:53:35 GMT -5
What does the brand book consist of: design of documents (eg letterhead, folder), printed samples (eg flyer, booklet, poster) and souvenirs (eg pen, flash drive). However, this list may be different in each specific case, something may be added or subtracted, depending on the needs of the company. For whom it is intended: PR managers, marketing, designers, printing staff, and all those people who are in contact with content , visual design or printing issues. What does its existence bring to the organization: the Chinese UK Phone Number List mission of the brand book is to correctly convey to the employees the idea of the brand and its most important elements, the totality of which creates the identity of the brand, its face. Logo The brand book contains the company's positioning, mission, values, all rules for the use of brand style elements and their detailed specification. Creating a brand guide is the final part of developing a brand style, which allows the company to correctly reflect the visual style of the brand in any communication channel or medium in the future. A good slogan and logo alone are not enough to position a brand and raise its awareness. Brand positioning is a strategy that allows you to differentiate your company from competitors. To develop this strategy, you will need a brand platform. A brand platform is a document that describes the characteristics that distinguish a brand from its competitors. It includes branding, corporate identity, unique selling proposition, competitive advantage, positioning, brand language, target audience description, brand mission and values.
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